Eli Chait BlueTrace, the modern seafood sales and operations platform that allows seafood producers and distributors to easily buy, sell, manage, and transform inventory, and Wholesail, the leading accounts receivable platform for the seafood industry, today announced a strategic partnership to help BlueTrace customers get paid faster, simplify the accounts receivable process, and enhance customer relationships.
Chasing overdue invoices is challenging for seafood companies that toggle between accounting systems, emails, and spreadsheets to manage invoicing. Wholesail integrates with QuickBooks to give BlueTrace customers access to:
- Credit tools to streamline new customer onboarding and evaluate risk
- Automated email and SMS communications connected to a 24/7 customer portal so customers can stay on top of their standing, manage their account, and pay online
- Workflow tools for accounts receivable reps that improve their collections efforts and save time
Through the partnership, BlueTrace customers who use Wholesail will be able to experience benefits including:
- 35% faster payments
- Significant reduction in credit card costs
- Improved AR rep productivity, saving 40 hours/month per 500 buyers
Chip Terry, CEO and founder of BlueTrace, says collections can be a pain for many seafood companies.
“Wholesail simply makes that easier,” Terry said. “We are excited to partner with the incredible team at Wholesail to offer a solution that helps seafood operations operate more efficiently and profitably.”
Wholesail helps to improve the collections process.
“By partnering with BlueTrace, we’re helping seafood producers and distributors spend less time on collections while improving their cash flow and elevating the customer experience,” said Eli Chait, CEO of Wholesail. “We’ve worked together to ensure the BlueTrace and Wholesail solutions work well together and serve our mutual customers.”
For more information, contact bluetrace@paywholesail.com.
About BlueTrace
BlueTrace is a leading provider of cloud-based software solutions tailored for seafood producers and distributors. Founded in 2018, BlueTrace offers an all-in-one platform that streamlines operations, enhances regulatory compliance, and improves traceability across the seafood supply chain. Designed for real-world environments, the platform combines mobile and desktop applications with rugged hardware to manage inventory, sales, shipping, and compliance tasks efficiently. With over 500 clients across North America, BlueTrace has facilitated the printing of more than 10 million seafood traceability tags, supporting businesses in meeting FDA regulations. By simplifying complex processes and reducing manual errors, BlueTrace empowers seafood businesses to operate more effectively and sustainably. Visit blue-trace.com for more information.
About Wholesail
Wholesail empowers seafood producers and distributors to confidently manage payment risk without compromising customer relationships or growth. By combining credit management and customer onboarding tools, automated AR communications, a payment portal, and accounts receivable workflow tools, Wholesail helps 350+ vendors get paid 35% faster, streamline AR processes, reduce credit card costs, and enhance the customer experience for their 70,000+ customers. For more information, contact paywholesail.com.